If you own a business and are having a person or agency manage your Facebook ads account, here is how to grant them access to your account and your Facebook Page.
Grant Facebook Ad Account Permission
In this method, you’ll need to ask them for their Facebook Business ID:
- Go the Ad Accounts tab in Business Manager Settings: https://business.facebook.com/settings/ad-accounts/
- Select the Ad Account
- Click Assign Partners
- Assign Partner by: Business ID
- Enter their Business ID
- Select the access of “Manage campaigns” (or “Manage Ad Account” if you want to give them Admin access)
Or, simply send them your Ad Account ID.
They can request access, and you’ll receive a notification to accept the request.
Your ad account ID can be found in the URL string of your ad account after act=
Grant Facebook Page Permissions
In order for someone to run ads for you, they will also have to have access to the page that will be associated with the ads.
If you have their business ID:
- Go the Pages tab in Business Manager Settings: https://business.facebook.com/settings/pages/
- Select the Page
- Click Assign Partners
- Assign Partner by: Business ID
- Enter their Business ID
- Select the access of “Publish content”
Or, simply send them the URL of the Facebook page.
They can request access to it, and you’ll receive a notification to accept the request.
How to Invite a User to Facebook Ads
Why would someone need access to my Facebook Ads account?
There are many reasons to give someone access to your Facebook Ads account. Some common reasons are below:
They could be building a dashboard that integrates data from Facebook Ads with other marketing data sources.
They could be managing your Facebook Ads account for you
They could be auditing and restructuring your Facebook Ads account
They could be setting up event tracking for your Facebook Ads account
They could be uploading first-party or third-party audience data to your Facebook Ads account
Step 1: Steps for granting access to your Facebook Ads Account
No matter the case, the process for giving access to an ad account is generally the same. Following Facebook’s own instructions can sometimes be a bit tricky, so we’ve attempted to simplify the steps below:
Invite a user to work on your business by going to Business Manager Settings >> People and clicking + Add
Step 2:
Enter the user’s email address. Make sure Employee access is the option selected and then click Next
Step 3:
Under Select Assets select the page which will be associated with the ads that will be created. Then under Set Permissions, toggle the slider to the right of Create Ads.
Under Select Asset Type, select Ad Accounts. Then under Select Assets, select the ad account. Under Set Permissions, select Manage Campaigns, and then click Invite.
After this, the invitee will receive an email with a link (and possibly a Facebook notification if the email address is tied to her Facebook account) and prompts that allows her to accept your invitation.
That’s it! And if you find yourself needing an audit of your Facebook Ads account, or you need automate some reporting that includes Facebook Ads data, don’t hesitate to reach out to us!
